TRAIN INSIDE OUT
LONDON’S FIRST
INDOOR OUTDOOR GYM
BRANDING A FIRST
TRAIN INSIDE OUT
Familiar with our branding work for Blitz, Holly Hammill Founder and Head Coach of Train Inside Out, approached Studio 6ix with a novel concept – to build London’s first gym constructed from shipping containers! Instantly excited about this unique concept we jumped at the chance of working with Holly to bring her idea to life.
After completing some initial research, and working with Holly through our 12-step brand process, we first defined the audience and developed a name for the brand; from dozens of names we shortlisted three, Train Inside Out, METTL and Protean, after testing out these names we settled on Train Inside Out or TIO for short.
We defined the brands purpose as:
“Making people stronger, faster, fitter and feeling awesome from the inside out.“
With a strong set of brand values including Integrity, Confidence, Inspiring, Committed, Collaborative, Passionate and Sustainable.
Concept Workshops
Brand Development
Brand Strategy
Identity Design
Identity Implementation
User Experience Design
User Interface Design
Website Design and Build
Initial brand identity design concepts
INSPIRATION
The Mobius strip provided the inspiration for the TIO marque
Final brand identity
With a solid brand foundation in place, we then got stuck into developing the brand identity, website and signage for TIO. The final identity reflects the core values behind the brand amongst others fun, accessible, flexible, strong and confident. The Mobius Strip inspired marque is playful and reflects the inside out aspect of not only the brand, but the physical space itself.
When I first decided to open a new concept gym, I wanted to speak to Studio 6ix about my brand identity and website. They helped to create an identity which has felt like it was meant to be from day one. The whole process was interactive and clearly directed; giving me real clarity on what I wanted the company’s brand and values to be. Without their help I’d probably still be figuring out what name to use!
They seamlessly set up all the techie things I’m clueless about... website, emails, payment gateway SEO and so on. It took so much stress away and enabled me to get on with the things I needed to do to get the business up and running.
They seamlessly set up all the techie things I’m clueless about... website, emails, payment gateway SEO and so on. It took so much stress away and enabled me to get on with the things I needed to do to get the business up and running.
Holly Hammill
Founder & Head Coach
Holly has built an excellent reputation and a unique space with TIO, where everyone is welcome and feels part of a community, where every session is coached and people can train year-round through sun, rain and snow.
