London and Boston based agency The Digital Quarter – specialists in digital transformation and Digital Business Optimisation, invited us to partner with them on a brief from their Client PETRONAS Lubricants International (PLI) to redesign their online Lubrication recommendation Tool.

The previous lube recommender tool, the most visited digital tool on the site, suffered from an experience that was lengthy with consumers being asked to supply too much information to obtain a ‘Hero’ recommendation.

Our brief was to streamline the customer journey ensuring the users get a ‘hero’ engine oil recommendation quickly, showcasing additional product recommendations and driving PLI audiences closer to the point of purchase.

TDQ’s in-house web development team built the final tool.